{"id":20,"date":"2025-04-22T09:24:00","date_gmt":"2025-04-22T08:24:00","guid":{"rendered":"https:\/\/cheyennestar.org\/?p=20"},"modified":"2025-04-22T09:24:00","modified_gmt":"2025-04-22T08:24:00","slug":"small-u-s-businesses-struggle-under-new-tariffs","status":"publish","type":"post","link":"https:\/\/cheyennestar.org\/index.php\/2025\/04\/22\/small-u-s-businesses-struggle-under-new-tariffs\/","title":{"rendered":"Small U.S. Businesses Struggle Under New Tariffs"},"content":{"rendered":"<p>Shampoos, vacuum cleaners, garden tools &mdash; in small American shops, retailers are growing increasingly concerned as tariffs climb higher.<\/p>\n<p>In her novelty store in Los Angeles, Patricia Loperena is feeling the full impact of the trade war launched by Donald Trump &mdash; a defining move during the first 100 days of his term. Rising raw material costs and more cautious spending from customers have put pressure on her family business.<\/p>\n<p>&ldquo;Everything has gotten more expensive,&rdquo; Loperena told reporters. Her store mainly sells pi&ntilde;atas &mdash; colorful paper figures filled with candy, a beloved tradition from Central America. &ldquo;People aren&rsquo;t spending like they used to. Instead of throwing big parties, they settle for smaller ones,&rdquo; said the 45-year-old entrepreneur, who launched her shop more than a decade ago.<\/p>\n<p><strong>Prices Keep Rising<\/strong><\/p>\n<p>Since returning to power, Trump has announced and then paused various tariff hikes. Currently, most countries face a 10% tariff on goods imported to the U.S., but products from China are subject to a steep 145% duty. In response, China has retaliated with tariffs of up to 125% on American goods.<\/p>\n<p>In light of this, Loperena took proactive steps, placing larger orders before the tariffs took effect. Still, her supplier has warned that her next shipment will come at a higher cost. In her Granada Hills location in northern Los Angeles, business has noticeably slowed compared to last year. &ldquo;People know the situation is unpredictable, so they&rsquo;re more cautious,&rdquo; she said.<\/p>\n<p><strong>&ldquo;It&rsquo;s Only Going to Get Worse&rdquo;<\/strong><\/p>\n<p>Many small business owners are facing the same challenges as Loperena, struggling to keep up with the constantly shifting announcements from Trump&rsquo;s administration. &ldquo;Everything comes from abroad &mdash; China, Taiwan,&rdquo; said Angel de Luna, who runs a store specializing in sewing machines and vacuum cleaners. His revenue mainly comes from repairs and customer service, rather than sales.<\/p>\n<p>At 28 years old, De Luna is already battling intense competition from online retailers. The tariffs, he says, are the final straw. &ldquo;We&rsquo;re holding on the best we can,&rdquo; he admitted, &ldquo;but it&rsquo;s probably going to get worse.&rdquo;<\/p>\n<p>That sentiment is echoed by OJ Longmire, a 46-year-old barber who runs his own hair salon. &ldquo;The tariffs are affecting all of us,&rdquo; he explained. From shampoos and lotions to grooming equipment, most of his products are imported. &ldquo;None of this is made in the U.S.,&rdquo; he said. Having started his business during the COVID-19 pandemic, Longmire is no stranger to adversity. But the new tariffs, he said, are making things even harder. &ldquo;Now, we have to be careful about how we use everything,&rdquo; he added. &ldquo;These new tariffs are complicating everything.&rdquo;<\/p>\n<p><strong>&ldquo;Trump Was Good Four Years Ago, But Now I&rsquo;m Not Sure&rdquo;<\/strong><\/p>\n<p>For Marcos Ochoa, 67, who sells gardening tools and supplies, the uncertainty surrounding tariffs is overwhelming. &ldquo;You never know what&rsquo;s coming. You don&rsquo;t know if you&rsquo;ll be paying more or not,&rdquo; said the longtime retailer, who imports mostly from Japan and Europe.<\/p>\n<p>So far, he hasn&rsquo;t seen a significant price increase, but he believes it&rsquo;s too soon to tell. In his view, Trump needs to think before acting. &ldquo;He needs to calm down a bit,&rdquo; Ochoa said.<\/p>\n<p>Ochoa supported Trump in the last presidential election, believing he was good for business. He expected some tariffs but didn&rsquo;t foresee them being this &ldquo;excessive.&rdquo; &ldquo;Trump was good four years ago,&rdquo; he reflected, &ldquo;but now, I&rsquo;m not so sure.&rdquo; One thing he is sure of: &ldquo;He&rsquo;s made a lot of enemies &mdash; that&rsquo;s for sure.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shampoos, vacuum cleaners, garden tools &mdash; in small American shops, retailers are growing increasingly concerned as tariffs climb higher. In her novelty store in Los<\/p>\n","protected":false},"author":2,"featured_media":19,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-20","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local"],"_links":{"self":[{"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/posts\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":1,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/posts\/20\/revisions"}],"predecessor-version":[{"id":21,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/posts\/20\/revisions\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/media?parent=20"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/categories?post=20"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cheyennestar.org\/index.php\/wp-json\/wp\/v2\/tags?post=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}