Economy

Coffee Market Sees Shifting Dynamics: Reborn Stock Update and German Retail Price Cuts

Hope Williams 3 weeks ago 2 min read

Reborn Coffee Faces Market Pressure

Reborn Coffee, Inc. (ticker: REBN), a California-based coffee franchisor, experienced a downturn in trading. The company’s stock closed at $1.97, reflecting a loss of $0.09, or 4.37%, for the session. The stock, which opened at $2.22, traded within a daily range of $2.00 to $2.22. This activity places the company’s market capitalization at $12.29 million.

The stock has demonstrated significant volatility over the past 52 weeks, with a range spanning from a low of $1.03 to a high of $8.30. Reborn Coffee currently reports a negative Earnings Per Share (EPS) of -$2.3393. Headquartered in Brea, California, the company was founded by Jay Kim in 2015 and focuses on franchising retail locations and kiosks for coffee, water, and other beverages.

German Discounters Slash Private-Label Coffee Prices

In a contrasting development within the European market, major German discount supermarkets are implementing widespread price reductions on their private-label coffee brands. The move affects numerous major chains, including Lidl, Kaufland, Aldi Nord, Aldi Süd, Edeka, Netto, Rewe, Penny, and Norma.

These retailers have cut prices on their coffee products by approximately seven percent. Specifically, Lidl has reduced prices on 13 items from its “Bellarom” brand. Customers at Aldi Nord and Aldi Süd will see prices drop by up to one euro on various “Barissimo” brand coffee products.

Impact on Consumers

As a result of these reductions, German consumers can now purchase a one-kilogram (2.2 lbs) bag of whole coffee beans for between €11.99 and €12.99, depending on the specific variety. A 500-gram (1.1 lbs) package of ground roast coffee is now available starting at €5.49.

This price war is particularly relevant given Germany’s high demand for the beverage. Coffee is the nation’s favorite drink, with an average annual per capita consumption of 163 liters. Approximately 15.5 million Germans report drinking the popular hot beverage multiple times per day.